On April 19, Neusoft Reach?Automotive Technology (Shanghai) Co., LTD. (hereinafter referred to as “Neusoft Reachi”) and Beijing Juefei Technology Co., LTD. (hereinafter referred to as “Juefei Technology”) signed a strategic cooperation agreement during the Shanghai Auto Show. The two parties will rely on their respective core advantages in the fields of autonomous driving, basic software, algorithm and data closed-loop, and jointly promote the mass production and large-scale delivery of high-level intelligent driving products and services in the OEM through the linkage and innovation of products, technology and ecology, and will jointly explore and develop forward-looking technologies for the next generation of intelligent driving in the future.?

As “software-defined vehicles” enter the critical moment of industrial development, powerful software algorithms and data applications will become the underlying new infrastructure of the industry, technological innovation will redefine automotive products and services, and give birth to a new ecological model. The automatic driving industry chain and supply chain will be upgraded from the original commercial exchange relationship to a strategic win-win relationship, and the original cooperation model of overall planning and division of labor of parts suppliers will also become a new model for parts suppliers and vehicle companies to face market demand together. 

The strategic cooperation between Neusoft Reach and Jue Fei Technology not only represents the recognition of each other’s technical strength, but also expresses the common demand for accelerating the practical landing of “software-defined vehicles”. In the future, the two sides will work together to jointly build the industrial collaborative innovation of “software-defined vehicles”, upgrade the “industrial chain” to “industrial network”, promote the continuous improvement of the proportion of software in the value of the vehicle, and make automatic driving go wider and faster. 

Cao Bin, general manager of Neusoft Reach, said: “Building a new ecology of the development of the automobile industry with common definition, joint research and development and joint growth is an important way for the rapid development of China’s automobile industry. Neusoft Reach and Juefei will establish a long-term win-win strategic cooperation to enable the Chinese automotive market to achieve a leapfrog intelligent driving experience, create high performance production intelligent driving solutions, and build a smoother human-vehicle interaction experience.”

Li Dongmin, CEO of Juefei Technology, said: “Neusoft Reach is committed to becoming a reliable partner of global car companies in the software-defined automotive era, a leader in the mass production of intelligent driving products in the Chinese market, and a leader in highly automated driving full-stack software. Neusoft Reach and Juefei Technology will work together to jointly target the continuous iteration and upgrading of autonomous driving software and key technologies, play a synergistic effect with the attitude of industrial network, provide excellent products and services for main engine factories and even the overall ecology, accelerate the mass production of intelligent driving, and help the high-quality development of China’s intelligent automobile industry.”